This is a 2 minute commercial for Sapporo Beer called “Legendary Biru”, which has been shown in North America for the past year and this video has about 3 million hits in YouTube.
I forgot about this commercial. I’ve seen it a couple times before. Watching it again I realized that Sapporo really used foreigner’s stereotypical thinking of Japan. Let’s see… Samurai? Check. Bonsai tree? Check. buddha? Check. Taiko Drums? Check. Sumo Wrestlers? Check. Dragons? Check. Geisha? Check. I could go on and on.
Before I came to Japan this is what I imagined about Japan but it is truly more than that. I think many people would be surprised about the new Japan.
I really do like this commercial. Sapporo really knew what they were doing when they made this. Even look at the Buddha statues, They are the North American fat Buddhas not the typical Buddha in Japan. It really does appeal to foreigners. I understand why it has so many hits on YouTube and I hope it upped the sails for Sapporo.
Although I prefer Kirin Lager…







